Best Free Digital Marketing Courses For Beginners [With Cerifications]

 

Digital presence has become the most important factor in modern business. Online marketing is growing and the demand for qualified digital marketers is increasing accordingly.

Online marketing has created great opportunities for entrepreneurs and job seekers. Digital marketing has replaced traditional marketing practices and has become the next big thing on the Internet. But don't be fooled by the terminology, as it's not rocket science. Anyone with educational background can succeed in digital marketing. 

Certain platforms offer certification courses for digital marketing enthusiasts, and you can start learning on these platforms right now!

1. Google Digital Unlocked

Google is the most popular search engine in the world, and most consumers and businesses rely solely on this platform to run their businesses online. To drive the growth of digital marketing and raise people's awareness, this search engine service provider has launched Google Digital Unlocked, an online learning platform.

The platform is designed for those who are ready to pursue a career in digital marketing or for entrepreneurs who are planning to bring their business online. Google Digital Unlocked offers over 125 courses developed by renowned universities around the world

However, the main attraction of this platform is the 40-hour certification program offered by Google. The program has 26 modules, each of which addresses an important aspect of digital marketing. After watching the video lesson, the student must pass the final test. Upon completing the test, the student will receive a certificate from "Google".

Well, skills are paramount in the world of digital marketing. However, the certification program allows job seekers to upgrade their resumes to get high-paying jobs. The foundation of the 

Digital Marketing Program is designed to sensitize students to various technical aspects of digital marketing. Without basic knowledge, it is very difficult for beginners to find the right tools and programs to perform their tasks. However, in this course, students will be introduced to various aspects of online marketing. 

Google Digital Unlocked also offers different types of courses to introduce students to new concepts in the world of internet marketing. If you want to start online marketing, this platform provides the perfect solution for free.

2. HubSpot Academy

HubSpot is gaining widespread popularity for its sophisticated digital marketing software. You can use this software to track your marketing campaigns. The platform also offers other software-based services to improve the performance of enterprises of all sizes

But HubSpot is also famous for its online academy, which has helped millions of marketers grow. There are hundreds of online courses to help you become familiar with online business and various other important aspects of the business. 

Many courses are designed for beginners. After completing the video tutorial, you need to take an online test. The test consists of MCQ exams and students can answer all questions in 60 minutes. To earn HubSpot certification, students must earn at least 50% of their points.

There are several courses offered, but the most popular is the inbound marketing course. This course covers the basics of online marketing and the key aspects involved. Upon completing the course module, students will gain a deeper knowledge of online marketing. 

However, students who want to learn more about online business can participate in other programs such as inbound sales, content marketing, e-commerce, and CRM management.

 

3. Google Skillshop

The role of digital marketers isn't just about advertising on social media platforms. Professional digital marketers also need to consider the potential audience that exists across web browsers.

Ranking a website requires in-depth knowledge of keyword research and running paid promotions on Google. 

Google has developed an innovative online education platform called Google Skillshop. Here you can access different types of programs designed specifically for beginners. Five accredited course programs are available on this platform.

These courses will teach you the fundamentals of Google AdSense's various advertising services. Varied sorts of products and services necessitate different advertising techniques, and students who lack a thorough understanding of the subject will be unable to devise the best strategy for promoting the correct product to a suitable audience.

This program's average course length is around 4 hours. Students are free to go at their own pace while taking the courses. You will, however, be required to take an exam once you have completed their course. A certificate from Google Skillshop will be given to you if you pass the test. 

4. Edx.org

Founded in 2012 in the United States, edX is one of the largest online education platforms. It has been providing high-end university-level education to the global student community since its establishment. This organization's primary objective is to make knowledge available to everybody, and they've recently begun focusing on students' skill development.

edX has always prioritized not following the traditional education system and focusing more on the high-demand set of skills among students.

The majority of the courses are offered by plenty of world-class universities to provide quick access to a world-class education to the worldwide student population. However, not all of the courses on this platform are free.

Students must enroll in the courses, and the online classes start at a predetermined time. This also implies that students must adhere to a strict timetable to complete the course. To receive the certificate, students must also pass the final exam at the end of the course.

The digital marketing certification course on edX is designed for advanced students who already have a basic understanding of the topic.

5. Facebook Blueprint

With Facebook Blueprint Explore online learning courses, training programs, and certifications that will assist you in making the most of Facebook marketing platforms.

Discover quick, free, self-paced courses to help you improve your marketing skills on Facebook, Instagram, Messenger, and WhatsApp. It is completely free.

Meta certification exams allow you to distinguish yourself in your industry. Individuals who exhibit advanced-level skills in various facets of digital marketing using Meta products are awarded credentials by Meta.

Select a test and study to improve your Resume, credibility, and career.

6. Google Analytics Academy

It is not always possible to run successful campaigns as a marketer. Some campaigns may not produce the anticipated outcomes, and this occurs with specialists as well.

Google Analytics Academy teaches you how to leverage Google's measurement tools to help your organization expand by applying smart data collecting and analysis approaches. 

Before participating in this certification course, you should be aware that it is intended for persons who already have a basic understanding of digital marketing.

Google Analytics Academy not only teaches you about Google Analytics but also assists you in improving your entire analytical skills. There are mini-courses available for various social media channels, which can also assist you in analyzing the performance of your marketing initiatives across various platforms.

7. Alison

ALISON is a free online learning platform that primarily focuses on job-related skills.   On April 21, 2007, Irish social entrepreneur Mike Feerick launched it in Galway, Ireland.

ALISON's principal goal is to deliver high-quality education to scholars at no cost.

In March 2020, it will have 17 million registered learners, 3 million graduates, and 2,000 courses available free of charge. Alison's students have access to a wide range of online courses, specializations, and certifications.

Here's a list of the best free Digital Marketing Courses on Alison:

Introduction to Advertising

Create Profitable Sales Funnels with Ease

Introduction to Modern Retailers and Consumers

Click Here to browse more Digital Marketing Content on Alison