CMO Survey: The Biggest Obstacles to Growth in 2022

Chief marketing officers cite talent/labor issues, supply chain issues, and inflation as the biggest potential obstacles to growth in 2022, according to recent research from Chief Outsiders.

The report was based on data from a survey of 60 CMOs with Fortune 500 experience.

Respondents rank talent/labor issues, supply chain issues, and inflation as the top three potential headwinds to growth in 2022, significantly ahead of new COVID-19 measures.

Some 47% of CMOs believe the economic and business climate in 2022 will have a negative impact on their ability to meet their performance goals, and 46% believe the economic and business climate will have a positive impact.

CMOs say setting the growth agenda is the most important goal that's been assigned to them for 2022 by their CEO/senior leadership.

Some 83% of respondents believe CMOs should take the lead in defining and activating a band's environmental, social, and governance (ESG) efforts.

About the research: The report was based on data from a survey of 60 CMOs with Fortune 500 experience.

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