Creative Best Practices for TikTok [Infographic]

Which creative approaches drive brand impact on TikTok?

To find out, TikTok and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals.

An infographic (below) covers key findings from the research.

The piece highlights data-driven best practices that marketers can use to improve memorability, ad recall, and brand linkage.

Check out the infographic:

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